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🟩 Station Overview
Name: Trace FM Côte d’Ivoire
Frequency: 93.7 FM (Abidjan)
Location: Abidjan, Côte d’Ivoire
Network: Part of the Trace brand, specialized in urban music and culture
Parent Company: TRACE Group
Tagline: "La radio urbaine et musicale" (The urban and musical radio)
Language of Broadcast: Primarily French, with a mix of urban slang and Ivorian popular expressions
🟩 Background
Launch Date: Early 2010s, as part of Trace’s expansion into African radio markets
Mission: To provide cutting-edge urban music and lifestyle content to the youth and young adults in Côte d’Ivoire, reflecting the vibrant local and global urban culture.
Focus Areas:
Urban music genres: Hip-hop, Afrobeat, R&B, dancehall, and Afro-pop
Live DJ sets and exclusive music premieres
Youth culture, fashion, and entertainment news
Interviews with local and international artists
Events coverage: concerts, parties, and club nights
Positioning:
Trace FM Côte d’Ivoire is the go-to station for urban music lovers and young people seeking trendy, fresh content with a distinctly Ivorian flair. It stands out for its mix of local talent and global music trends.
🟩 Notable Achievements
Established as one of the leading urban radio stations in Côte d’Ivoire
Frequent collaborations with major African and international artists
Strong presence in social media and digital platforms
Popular for live events and music festivals sponsorship
Pioneering radio station for showcasing new Afro-urban sounds
🟩 Key Personnel
Station Manager: [Name not publicly disclosed]
Notable On-Air Talent:
Resident DJs and urban music hosts
Prominent presenters specialized in music news and lifestyle
Local celebrities and guest hosts featured regularly
🟩 Contact Information
📍 Studio & Office Location (Abidjan)
Trace FM Côte d’Ivoire
Zone 4, Marcory
Abidjan, Côte d’Ivoire
📞 Phone Contacts
Main Studio Line: +225 27 21 25 25 25
📧 Email
General Enquiries: contact@trace.ci