🟩 Station Overview

Name: Trace FM Côte d’Ivoire
Frequency: 93.7 FM (Abidjan)
Location: Abidjan, Côte d’Ivoire
Network: Part of the Trace brand, specialized in urban music and culture
Parent Company: TRACE Group
Tagline: "La radio urbaine et musicale" (The urban and musical radio)
Language of Broadcast: Primarily French, with a mix of urban slang and Ivorian popular expressions

🟩 Background

Launch Date: Early 2010s, as part of Trace’s expansion into African radio markets
Mission: To provide cutting-edge urban music and lifestyle content to the youth and young adults in Côte d’Ivoire, reflecting the vibrant local and global urban culture.

Focus Areas:

• Urban music genres: Hip-hop, Afrobeat, R&B, dancehall, and Afro-pop

• Live DJ sets and exclusive music premieres

• Youth culture, fashion, and entertainment news

• Interviews with local and international artists

• Events coverage: concerts, parties, and club nights

Positioning:
Trace FM Côte d’Ivoire is the go-to station for urban music lovers and young people seeking trendy, fresh content with a distinctly Ivorian flair. It stands out for its mix of local talent and global music trends.

🟩 Notable Achievements

• Established as one of the leading urban radio stations in Côte d’Ivoire

• Frequent collaborations with major African and international artists

• Strong presence in social media and digital platforms

• Popular for live events and music festivals sponsorship

• Pioneering radio station for showcasing new Afro-urban sounds

🟩 Key Personnel

Station Manager: [Name not publicly disclosed]
Notable On-Air Talent:

• Resident DJs and urban music hosts

• Prominent presenters specialized in music news and lifestyle

• Local celebrities and guest hosts featured regularly

🟩 Contact Information

📍 Studio & Office Location (Abidjan)
Trace FM Côte d’Ivoire
Zone 4, Marcory
Abidjan, Côte d’Ivoire

📞 Phone Contacts
Main Studio Line: +225 27 21 25 25 25

📧 Email
General Enquiries: contact@trace.ci